This episode we spoke to Matt Godfroy, founder of SunFresh Produce and their DTC fresh box brand, Pikt. 

Pikt was born from Matt’s  frustration of a broken system; Matt wanted to see a platform designed for everyone and driven by choice with values far beyond the current providers. Matt formed a business called SunFresh Produce back in 2011, with the sole focus to source the best Organic Fruits and Vegetables locally and globally from his +25 years of knowledge. SunFresh Produce still supplies the leading UK supermarkets with organic fruits, vegetables and salads, but Matt knew with his team they could disrupt the system positively with a direct relationship.

Doing right for everyone – from their 'rockstar' team, farmers and growers, to customers, everyone is treated with respect and valued. Pikt are proudly independent and family-owned making them unique in the fresh produce sector, as there are only a handful of businesses who are dedicated to Organic Fresh Produce and true specialists at what they do, all governed by their B-Corp and Soil Association certification.

We spoke to Matt about all things fresh, including being a purpose led business and how they reacted to the pandemic as a relatively new business.

To find out more about Pikt please visit: piktfresh.com

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See you guys next time!

Sam & Zoe