Stories are built into our DNA. For thousands of years they have shaped cultures, religions, and whole civilization. And they may just be the answer to the age-old question, 'Who Am I?'

In this episode of Where There's Smoke, we explore the power of stories - their ability to help you influence others and the role they play in defining you. We weave through scientific studies, TED Talks, and documentaries; as well as doing flybys of Mad Men, Seinfeld, Frankenstein, The Princess Bride, and others.

Oh, and curious about the story of Where There's Smoke itself? Who's behind it? How did it start? Why? Well, we'll give you a glimpse into that, too.

And we finish on a fantastic interview with author and speaker Ty Bennett, where we provide even more tangible insight and strategies for you to apply.

Guest: Ty Bennett

Learn more about Ty at www.tybennett.com JOIN our MAILING LIST by texting the word SMOKE to 66866, or go to our website: www.wheretheressmoke.co.

One more thing:

Please keep those reviews and comments coming on iTunes and Stitcher. We've had an amazing first four weeks and the show is passing some fun download milestones. Those reviews help us quite a bit… okay, a lot. Be a friend and let others know what you think!