RevOps Lab

#6 Why RevOps needs to focus more on the buyer journey - Charlie Cowan, Revenue Acceleration Expert


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We talk with Charlie also known as RevOps Charlie about RevOps as a strategic function getting an end-to-end view on the buyer journey. And we'll dive into how RevOps organization change in context of the size of the company.

As a bonus: Charlie shares how to write a book.

What you’ll learn in this episode:

  • How can you simplify buyer experience?
  • How do RevOps change in the different stages of a business?
  • Charlie’s opinion in founders being into RevOps

  • You can find more information about Charlie here:

    https://www.linkedin.com/in/charliecowan/

    RevOps Letter: https://www.getweflow.com/revopsletter

    Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

    Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

    Weflow: https://www.getweflow.com/


    Marker:

    (00:00:00) Introduction/How can you create that much content in such a short amount of time?

    (00:03:36) Is there any learning from creating so much content and how do you deal with RevOps?

    (00:13:40) Are there specific things you recommend to exembrace this buyer enablement simplicity?

    (00:22:04) Who should the buyers talk to?

    (00:25:29) How do RevOps change in Series A/B?

    (00:31:57) Should founders be in the RevOps and what are typical errors in this stage?

    ...more
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