This episode is available in audio format on our Let's Talk Loyalty podcast, and in video format on www.Loyalty.TV.

Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890.

Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across MENA,Turkey and Europe, as well as a growing online and digital business, featuring a total of 70 brands including such iconic names as Starbucks, H&M, Debenhams, The Cheesecake Factory and Boots.

The loyalty brand that powers this incredible retail network is a digital programme called Aura, which this year won the 2024 International Loyalty Award for Best Loyalty Programme in the retail sector, and joining us today are two of the leaders of that loyalty business.

Nida Unas is the Director of Loyalty and Joanna Witsch is the Head of Loyalty Product and Operations for the Alshaya Group and the Aura programme.

Please enjoy our conversation.  

Show notes:

1) Nida Unas

2) Joanna Witsch

3) Alshaya Group

4) Aura