In this episode, Dr. Steve Judson and Dr. Drew Henderson unpack The Cracker Barrel Effect, what happens when brands drift from their true identity. They draw a powerful parallel to chiropractic, showing how purity of principle and staying aligned with your core purpose is the only way to create lasting impact. When you compromise, you lose clarity; when you honor purity, you transform lives. Learn more at WakeUpHumans.org and check out Steve Judson's books and gear.