September 24, 2025

61: How To Attract the Right Students (And Lose the Wrong Ones)

31 minutes

In this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com) and Mandy York (Music Time of Milford) discuss why being selective about students and families helps you build the studio culture you want. They share real examples and practical strategies for setting expectations, protecting staff time, and aligning families with your lesson studio philosophy.

Key takeaways include:

Choosing the right students is crucial for studio culture.

Building community among families enhances the studio experience.

Clear communication of policies helps set expectations.

Parents' expectations for practice should align with studio philosophy.

Creating a positive environment for instructors is essential.

Setting boundaries is necessary for studio management.

Understanding family dynamics can aid in student selection.

Regular feedback from families can improve studio offerings.

A strong community attracts like-minded families.

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Episode Transcript:

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By John Kozicki

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