On this episode, we have Jay Albany who is the CEO of Wide Open Agriculture.

Wide Open Agriculture is Australia's leading regenerative food and agriculture company and operates 3 distinct enterprises. Under the name Dirty Clean Food, they operate a direct-to-consumer e-commerce platform that sells 300 different regenerative and artisan products directly to wholesale customers and individual consumers. They’ve also launched a line of branded, oat-milk-based CPG products under the Dirty Clean Food name as well. 

WOA is focusing its future growth on its third enterprise - producing and supplying Buntine Protein® created by processing Australian sweet lupin. Sweet lupin serves as a rotational crop in regenerative systems of the Western Australian wheat belt but currently does not have a large, profitable market as a human food ingredient.

Wide Open Ag’s business is a beautiful blend of targeting both local and global impact while operating under their “4 returns” mandate which includes financial, natural, social and inspirational returns. 

Episode Highlights:

👏 Their mission to regenerate the Western Australian wheat belt

🔮 How Jay met the Founders and joined the team

🥩 Bringing better food to Western Australia

🍔 Landing a burger joint to catalyze their brand

📈 Growing Dirty Clean Food to $12M

🥛 Launching the world’s 1st regenerative oat milk

💰 Sweetening the economics of sweet lupins

💥 Introducing Buntine Protein® - a better plant-based protein

🔥 Why Buntine Protein® is better

👍 Tackling local and global impact at once to scale regen

Links:

Wide Open Agriculture

Dirty Clean Food

Short Order Burger

Oatly

Minor Figures

Buntine Protein®

Curtin University

Wide Open Agriculture acquires Prolupin

Saputo Dairy Australia

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