In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing industry-dominating success.

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino’s, The Ritz-Carlton, and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement. Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual levels to achieve true greatness in business and in life.

Connect with Peter at PeterKozodoy.com.

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.