
Sign up to save your podcasts
Or


What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In his bestselling book Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Resources mentioned in this episode:
Connect with Steve at TheAdventure.com/shaun-tabatt.
The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
By Destiny Image Podcast Network4.9
5454 ratings
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase ... a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In his bestselling book Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Resources mentioned in this episode:
Connect with Steve at TheAdventure.com/shaun-tabatt.
The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

424 Listeners

904 Listeners

395 Listeners

21,033 Listeners

5,349 Listeners

568 Listeners

123 Listeners

1,003 Listeners

695 Listeners

166 Listeners

5,127 Listeners

119 Listeners

62 Listeners

504 Listeners

472 Listeners

419 Listeners

356 Listeners

392 Listeners