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The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee,, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program.

This month’s topic is based on Loyalty Academy course #212 Introduction to Sustainability in Loyalty. In this second of a two-part discussion, our industry SME’s will unpack how brands have evolved in their approach to charitable giving related to loyalty programs and where this part of our industry is headed. So, the discussion today is centered on the Sustainability course, but it also relates to Course #108 covering Rewards Strategy, which we covered earlier in the year.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer