Matt Rodela, Chief Executive Officer of Tech Marketing Engine, joins me today to discuss the common mistakes he sees MSPs making with their marketing and how to address them. The biggest mistake Matt sees is a lack of a coherent marketing plan - MSPs often try to do everything from SEO to social media without thinking about how it fits into their broader business goals. Instead, Matt recommends looking at what your competitors are not doing and focusing on dominating one or two key marketing channels before expanding. 

Matt also shares how Tech Marketing Engine has grown from a simple website builder into a full-service marketing agency for IT businesses. In addition to websites, they now offer services like WordPress consulting, SEO, content creation, newsletters, and even PPC advertising. The key, says Matt, is providing customized solutions at every level - whether a business has a $20/month budget or thousands to spend, Tech Marketing Engine can create a personalized marketing plan to help them grow. 

When it comes to content creation, Matt's team writes everything from scratch rather than using syndicated or AI-generated content. This allows them to deeply personalize blog posts and newsletters to each client's specific audience and tone. Matt emphasizes the importance of vetting any AI-generated content to ensure accuracy, as well as adding the extra touches like formatting, images, and links that make content truly valuable. 

Key Takeaways: 

• Lack of a coherent marketing plan is the biggest mistake MSPs make
• Focus on dominating 1-2 marketing channels where competitors are lacking
• Tech Marketing Engine offers customized marketing solutions at all budget levels
• Personalized, from-scratch content creation is a key differentiator

Links from the show:

Affordable Marketing Solutions: https://www.techmarketingengine.com/

Get a clean and professional website: https://techsitebuilder.com/

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
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