Taher shares that one of the biggest mistakes MSPs make is trying to skip straight to lead generation without first building a strong inbound marketing foundation. He emphasizes that having a professional, conversion-optimized website, active social media presence, and personal branding are crucial for making a great first impression on potential clients. Taher explains that MSPs often make the mistake of relying too heavily on referrals while neglecting their online presence, which can severely limit their growth potential. 

He stresses the importance of writing website copy and content that reflects the MSP's unique voice and value proposition, rather than generic marketing language. Taher also recommends using low-threshold lead magnets like live chat and educational eBooks to capture leads, in addition to building an email list through networking and in-person events. While inbound marketing is important, Taher notes that it has its limits, so MSPs should also incorporate outbound tactics like LinkedIn automation and lead magnets to supercharge their lead generation efforts.

Key Takeaways: 

• Build a strong inbound marketing foundation before focusing on outbound tactics
• Invest time and effort into a professional, conversion-optimized website
• Leverage personal branding and unique voice in content creation
• Use low-threshold lead magnets to capture leads
• Combine inbound and outbound strategies for maximum impact

Links from the show:

MSP Camp website: https://msp-camp.com/

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Podcast: https://podcasts.apple.com/us/podcast/no-fluff-msp-marketing/id1642373577

SHOW INFORMATION: 

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
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