This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward.

Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud, a loyalty software company she co-founded almost 14 years ago.

Zsuzsa was also chosen last year as the “International Loyalty Personality of the Year”, partly because of her incredible work creating the Global Customer Loyalty Report which last year was downloaded by over 8,000 loyalty professionals.

As you can imagine, Zsuzsa has even greater ambitions for the 2025 Global Customer Loyalty Report which was just released in the last couple of weeks and contains some incredible insights from both loyalty industry professionals as well as direct insights from over 10,000 loyalty programme members.

Today Zsuzsa also shares all of the latest AI-led loyalty technology innovations at Antavo which are being designed and built based on feedback from some of their incredible global clients.

I hope you enjoy our conversation with Zsuzsa Kecsmar from Antavo AI Loyalty Cloud.

This episode is sponsored by Antavo AI Loyalty Cloud.

Show notes:

1) Zsuzsa Kecsmar

2) 2025 Global Customer Loyalty Report

3) Antavo AI Loyalty Cloud

4) The Definitive Book Of Body Language by Allan Pease (Book)

5) Loyalty Programs: The Complete Guide by Philip Shelper (Book)