If you're looking to grow or market your business, Google Analytics can be a useful tool for helping you hone in your target audience. We sit down with Christie Osborne, event industry educator and owner of Mountainside Media, to discuss how to turn data into dollars, the good and bad of Google Ads, and what insights we can learn from our analytics. She has tips for people just getting started in the event industry as well as season pros so bring your pen or pencil and get ready to walk away with concrete tools for your business.

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SHOW NOTES:

Follow Christie and her company Mountainside Media here:

Website: https://mountainsidemedia.com/

Facebook: https://www.facebook.com/mtnsidemediaco/

Instagram: https://www.instagram.com/mtnsidemediaco/

LinkedIn: https://www.linkedin.com/company/mountainsidemedia/

Megan Ely's Episode: https://traffic.megaphone.fm/SLICK9530295429.mp3?updated=1656018654

Christie's Free Download - 5 Key Google Analytics You Need as an Event Pro - https://mountainsidemedia.com/key-google-analytics-for-wedding-pros/

How to Get Started with Google Analytics: https://support.google.com/analytics/answer/9306384?hl=en

GA4 Install link: https://support.google.com/analytics/answer/9744165?hl=en

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