Name: Abu Fofanah

Current Title: Digital Marketing Strategist 

Location: Miami, FL

Educational Background: Penn State Schreyer Honors College- Bachelor's Degree, Supply Chain and Information Systems 

 

About Abu:

Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. In 2019, Abu launched Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since its initiation in 2019, the Marketing Accelerator has helped over 5000 women of color founders begin monetizing their brands online and on social.

DURING THIS EPISODE WE DISCUSSED:

• What is digital advertising, its importance, impact, and distinction from traditional marketing 
• The good and bad of digital advertising - the importance of testing the market, understanding nuances, and privacy/data collection
• The influence of technology on adverting and marketing 
• How to create organic visibility to your product using digital advertising 
• How to create customer mapping and journey with your advertising 
• How to monetize your ads

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/64

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