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My guest today is Mac Lackey has a fascinating story and some original insights that I think you’re going to like and get a lot out of, especially if you’re building your company towards an exit - and let’s face it all, business owners are doing that in one form or another.

When his original ambition to become a professional football player hit a dead end, Mac started an internet business in the early days of this emerging technology, and that resulted in an eight-figure exit while he was still in his twenties.

He then went on to start, scale, and exit five more companies before deciding to spend the second half of his career helping other entrepreneurs maximise their businesses.

• During our conversation, Mac explained why you should sell your business for Strategic Value rather than a multiple of your revenue or profits and why Strategic Value can be far higher than traditional models.
• He outlines why the best buyers are unlikely to come from within your industry or sector and how to identify an ideal potential acquirer. He also shares the simple tool he recommends that you use for this - the Solid Gold Buyer Sheet.
• He explains the importance of crafting your Irresistible Exit Story and how it can make all the difference when you find an ideal buyer for your company. 

And don’t miss the part where he explains what he calls The 8 AM Test—it could make all the difference to your business, whether you sell or not.

This conversation offers so much value and insight. If you find it helpful, please return the favour by subscribing to the podcast and sharing it with anyone you think would benefit.

But now, ladies and gentlemen, I give you Mr Mac Lackey.

Links:

Exit DNA

Mac Lackey

Die With Zero: Getting All You Can from Your Money and Your Life

This podcast is produced by GR Media
Sponsored by Capital Asset Management