For years, financial advisers have been told that empathy is their ultimate competitive advantage, the moat that no algorithm can cross. But what if that assumption is the most dangerous bet in the profession?
Recorded live at the Adviser 3.0 2026 conference, this special live edition of SoapBox takes Dan Haylett's viral LinkedIn article, The Empathy Delusion, as its starting point and tears into one of the most urgent questions facing the advice profession today. Host Matt Pitcher is joined by Sarah Roughsedge, Chartered Financial Planner and Founder of Eva Wealth Management for Women, and Dan Haylett, Director of TFP Financial Planning and Founder of Humans vs Retirement, for a debate that is equal parts sobering and energising.
The numbers they share are hard to ignore: 28 million UK adults now use AI for money management and financial questions, making it the single biggest use of AI in this country. Sixteen million have sought specific financial advice from an AI. And research increasingly shows that people feel less judged, less ashamed, and more comfortable talking about money with AI than with a human adviser. So where does that leave us?
The panel confronts the fee compression question head-on, debates whether the future belongs to advisers serving fifty ultra-high-net-worth clients or thousands through AI-augmented subscription models, and explores what skills the next generation of planners actually needs. Psychology. Coaching. Prompt engineering. The ability to challenge, not just affirm. And they land on something quietly radical: being clever may now be the least valuable thing an adviser can bring to the table.
Pascal's Wager, a Blockbuster Kodak warning for the profession, and one unforgettable story about a client who would rather discuss her sex life than her finances. This one does not pull its punches.
Read Dan's article that inspired this session: https://www.linkedin.com/pulse/empathy-delusion-why-many-financial-advisors-may-making-dan-haylett--nedne/