In the episode of Adviser 3.0 The Podcast, the familiar SoapBox duo return with a new guest who has deep experience across advice, technology and consumer behaviour. The conversation opens with the FCA’s attempt at gamified education, the reaction to recent budget speculation and the impact of changes to VCT incentives and salary sacrifice rules. From there the trio take apart the realities of AI inside large organisations and why so much investment fails to reach production.

They explore how the advice gap may evolve, how future clients will expect to interact with advice and what the profession needs to consider as digital journeys scale. The session ends with a clear eyed assessment of pension transfer delays and the providers still operating with outdated processes.

A lively, insightful and highly relevant discussion for advisers, planners, firm owners and anyone keeping an eye on the future of the profession.

David Jones, outgoing Vice President and head of the UK and Ireland advisor group at Dimensional, joins Abraham to reflect on over two decades of change within the financial planning profession. He discusses the shift from product-focused advice to a holistic planning model that centres on clients’ goals, values and long-term wellbeing.

David shares his views on the apparent plateau in the number of practising planners, why younger professionals are bringing new energy into the field, and how technology and AI may reshape both the work and expectations of planners. He also offers practical insights on what sets successful firms apart, from simplification to consistent implementation and clear communication.

As he looks ahead to his own next chapter, David speaks openly about legacy, leadership, purpose and the value of good planning in helping clients live fulfilled lives. This is a reflective and encouraging conversation for anyone interested in the future of the profession.

In this first SoapBox session, Abraham sits down with two industry voices to explore the figures behind adviser decline, the realities of client disengagement, the influence of consumer duty, and what the latest FCA data reveals about firms, revenue and capacity. From service models and profitability to the future of talent and technology, this episode explores the questions the profession cannot ignore. If you work in planning, paraplanning, compliance or leadership, this session offers thought-provoking insight into where the sector stands and what may come next. Listen to the full discussion and stay tuned for future SoapBox sessions.

In this episode, Abraham Okusanya sits down with Laurentius van den Worm, Head of Investment Strategy at Timeline, for a deep dive into the thinking behind global market cap weighting. They explore whether global equity investing still makes sense in a world where the US dominates, discuss behavioural biases that influence allocation decisions, and unpack the role of the so-called “Magnificent Seven” companies in shaping global returns.

Laurentius shares insights on why global market cap remains a powerful equilibrium point, how profitability and value factors play into long-term performance, and what investors can learn from market concentration, currency risk, and diversification. It’s a thoughtful conversation on the collective wisdom of markets and what it really means to be a global investor.

In this episode, Abraham Okusanya speaks with David Morrey, Partner at Grant Thornton and one of the UK’s leading experts on financial services regulation.

David helps advisers make sense of the ever-changing regulatory landscape — from consumer duty and ongoing advice to the FCA’s growth agenda and the rise of targeted support. He explains how the regulator’s tone has shifted, why flexibility is now part of the FCA’s toolkit, and what firms can do to stay ahead without losing focus on good client outcomes.

They explore how advisers can evidence value, manage fair value assessments, and prepare for greater scrutiny in the years ahead. David also shares insights on consolidation, private equity involvement in the sector, and how firms can navigate these pressures while building sustainable advice models.

If you want to understand how regulation is evolving — and how to thrive within it — this conversation is essential listening.

Financial storytelling is not about numbers. It is about meaning.

In this episode, Mike LeGassick joins us to explore how advisers can use stories, metaphors and even props to help clients truly understand their money. From crystal balls to noise-cancelling headphones, Mike shares the tools he uses to make complex ideas clear, relatable and human.

We also talk about building trust through communication, why emotions matter more than spreadsheets, and how advisers can inspire confidence rather than confusion in every client conversation.

🎙️ Guest: Mike LeGassick, author of The Art of Storytelling for Financial Advisers
💡 Topics: storytelling in finance, client communication, behavioural advice, purpose driven planning

In this episode, Kate sits down with Samantha Challis, founder of Another View Financial Services. Samantha shares how redundancy turned out to be the best thing that ever happened to her, giving her the chance to reinvent herself and create a business built on authenticity, trust, and family values.From her early career at Barclays to launching her own firm, Samantha explains why being present for her son was the biggest driver behind her success. She discusses how offering her time freely has helped build long-term client relationships, why she sees her clients as friends, and how focusing on culture over money leads to sustainable growth.This is a powerful conversation about resilience, staying true to your values, and why putting people before products transforms both clients and businesses.

In this episode of Advisor 3.0 The Podcast, Abraham sits down with Tom Morgan, founder and managing director of Orca Wealth, to explore how financial planning can create meaningful impact in clients’ lives.Tom shares his journey from breaking into the advice profession after RDR, to building his own firm with his wife Emily, and why the book Die With Zero reshaped his philosophy. They talk about the challenges of starting out in financial advice, building a client-centred firm that values personal connection and meaningful outcomes, why retirement should be planned in seasons, how to help clients shift from accumulation to purposeful spending, and rethinking legacy, generational wealth, and how money can be a tool for life fulfilment.This conversation is packed with insights for advisers who want to go beyond products and investments, and instead help clients live fully, with confidence and clarity.

In this episode of Advisor 3.0, Kate sits down with Shadi Kirk, co-founder of Transform Financial Planning. Shadi shares her journey from studying chemistry and working at the Financial Times to building a financial planning business with her husband Angus.

We talk about the rebrand from Bridge Investments, the importance of putting client relationships at the heart of advice, and how aesthetics, processes, and even colour choices can shape trust. Shadi also opens up about the challenges of losing a key team member, working with mentors to rebuild, and how financial planning is evolving with coaching and technology.

This is an inspiring conversation about resilience, transformation, and the real meaning of financial planning.

Live from Adviser 3.0 2025, marketing powerhouse Samantha Russell, Chief Evangelist at FMG, shares the secrets behind today’s fastest-growing advice firms. From Answer Engine Optimisation to Google Reviews, LinkedIn and YouTube, this keynote is your step-by-step guide to scaling with clarity, connection and confidence.

In this episode, you’ll discover:
• How AI is transforming how clients find advisers

• Why Google Reviews are your ultimate digital referrals• Smart content ideas that grab attention

• The top platforms for adviser marketing success

• How showing your face speeds up trust

For more insights, visit adviser3point0.co