The B2B Playbook

#65: Be Better - Reporting Part 1 - A Reporting Framework To Always Be Optimising


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We’re getting into the details of Be Better this week.

We’re starting with an important one to get right and continue to improve over time: Reporting.

If you’re wondering how to improve your reporting, or maybe feel like your marketing function is a little siloed within the business, then this and the following episode will help you!

We talk about how to approach optimising reporting and what to do specifically, now that your reporting has foundations and need to keep up with a growing business.

Links To Resources Mentioned:

Episode 27

Episode 44


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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