RevOps in 2025 Report: https://revenuewizards.com/reports/revops-in-2025

Haris Odobasic, the Co-Founder of the Revenue Wizards, returns to the podcast to discuss the findings from his global RevOps survey, which gathered insights from over 180 professionals across 28 countries. From the perception of RevOps as an operational vs. strategic function to the biggest challenges in data quality and technology adoption, Haris shares the key takeaways that every RevOps leader should know.

We cover:

The surprising disconnect between RevOps ambition and reality

Why 67% of RevOps professionals spend less than 10 hours per year improving soft skills

The operational vs. strategic debate: why RevOps is still seen as "system admins"

The shift towards custom-built tools vs. off-the-shelf solutions

Why data quality remains a top challenge – and how companies are solving it

The future of AI in RevOps: realistic use cases vs. hype

Haris on LinkedIn: https://www.linkedin.com/in/harisodobasic/

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

Phillip on LinkedIn: https://www.linkedin.com/in/janiszech

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:02:04) The Global RevOps Survey

(00:06:49) Skills Gap in RevOps

(00:12:10) Why RevOps Is Perceived as Operational

(00:18:36) Why 45% of Teams Focus on Sales

(00:24:50) Build vs. Buy

(00:30:15) The Data Quality Struggle

(00:37:02) AI in RevOps

(00:41:05) Final Thoughts and Book Recommendation