The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL


Listen Later

Recorded live at Medallia Experience in Las Vegas. Having a great customer experience is critical for many reasons, but some companies have had a hard time tying their success with CX to tangible ROI.


Today we will talk about taking customer experience further and tying CX outcomes to commercial goals.

To help me discuss this topic, I’d like to welcome Markus Engel, VP CDO Performance Management and Linzi Hindle, Director of Customer Experience at DHL.


RESOURCES


Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands


Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150


Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom


Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show


Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com


The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow


The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

...more
View all episodesView all episodes
Download on the App Store

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXBy The Agile Brand

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

107 ratings


More shows like The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

228,914 Listeners

The Ramsey Show by Ramsey Network

The Ramsey Show

39,011 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,262 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

322 Listeners

Chicks in the Office by Barstool Sports

Chicks in the Office

17,411 Listeners

Against the Rules: The Big Short Companion by Pushkin Industries

Against the Rules: The Big Short Companion

9,678 Listeners

Murder With My Husband by OH NO MEDIA

Murder With My Husband

18,377 Listeners

The Ten News, News For Curious Kids by Small But Mighty Media

The Ten News, News For Curious Kids

812 Listeners

Giggly Squad by Hannah Berner & Paige DeSorbo

Giggly Squad

15,126 Listeners

Symptomatic: A Medical Mystery Podcast by iHeartPodcasts

Symptomatic: A Medical Mystery Podcast

630 Listeners

Wiser Than Me with Julia Louis-Dreyfus by Lemonada Media

Wiser Than Me with Julia Louis-Dreyfus

11,488 Listeners

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success by The Agile Brand

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

36 Listeners

The Triple Option by Urban Meyer, Mark Ingram II, Rob Stone

The Triple Option

356 Listeners

The Chosen People by Pray.com

The Chosen People

517 Listeners