Klarna is one of the world’s most successful startups. We sat down with Head of Nordics Björn Bryngelson to discuss the company’s growth journey, making big bets, attracting top talent, and common misconceptions about Klarna.

Learn more:

https://www.klarna.com/

https://generogrowth.com/

https://www.linkedin.com/in/bj%C3%B6rn-bryngelson-b0b80310/

(0:00) Introduction

(0:30) Why Björn joined Klarna

(5:08) Consumer behavior and user experience

(7:57) Key decisions for driving growth

(14:03) Entering and succeeding in the US

(19:02) Rebranding Klarna and building a bold global brand

(23:38) Competing by providing value

(27:39) Making big bets and moving fast

(30:24) Nordic advantages in building startups

(33:03) How Klarna uses AI

(38:38) Attracting top talent

(43:38) Misconceptions about Klarna and closing thoughts