Despite everyone’s best intentions, physical health in the United States keeps declining, but why is that? Our brains are evolutionarily wired to trap us within the Scarcity Loop—a trigger for impulsive, repetitive behaviors that make us feel good. And while those behaviors once helped us out in our more primal state, now they lead to all of us getting stuck in behaviors we might regret doing later, things like over-eating, compulsive shopping, or spending too much time on social media. This scarcity loop is why so many of our clients can’t seem to make a change, no matter how much they want to. We can’t always escape the loop, but we can break down the different parts of the loop in order to deal with it in a better way going forward.

 

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