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We live in an age of unprecedented choice. Whether it's jeans, hair conditioner, or marinara sauce; the western consumer has a skull crushing variety of options to choose from. But is that a good thing? The New York Times seems ambivalent and so are we. We discuss their piece "Is Denim Having an Identity Crisis" as well as Thanksgiving fits, the necessity of shampoo (it's not necessary), and these weird Margaret Howell house socks.

Use the code TODAYISNTFRIDAY for an early 20% off everything in the Heddels Shop before our Black Friday sale goes live on Wednesday.