In this episode of the podcast, Jennifer talks to attorney Lauren Bercuson about the ways to protect oneself with or without representation in this industry. They unpack the importance of hiring a lawyer to navigate contracts or other alternatives if hiring one is not possible. Lauren provides negotiating tips on ways to be assertive while maintaining respect, the value of trademarks and copyrights in safeguarding one’s work, protecting one’s intellectual property rights, and key clauses in contracts to look out for, such as payment terms, favored nations clauses, exclusivity agreements, and merchandising rights. They discuss the challenges of social media and content creation in todays climate. They encourage artists to be proactive in protecting themselves and their livelihood. 

About Lauren: Lauren Bercuson is the founder of LB Legal Creative, a dynamic and forward-thinking service catering to the needs of creative professionals and small businesses. With a powerful fusion of legal expertise, writing prowess, and an unwavering passion for all things creative, Lauren offers a comprehensive range of solutions to amplify and safeguard your brand. From crafting compelling communications to skillfully negotiating contracts and protecting valuable intellectual property assets such as copyrights and trademarks, LB Legal Creative stands as the ultimate ally for overcoming your creative challenges. Let Lauren's innovative approach and deep understanding of the creative landscape empower you to reach new heights of success.

Lauren’s IGs: @lblegalcreative and @happily.ever.elephants

Lauren’a Website: www.lblegalcreative.com

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