
Sign up to save your podcasts
Or


Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programme in South Africa called "My School My Village My Planet". In this episode, she talks through the advantages and challenges of using a community-based loyalty programme and the incredible results that can be achieved when it's done well.
Helène now works as a freelance marketing consultant and she's passionate about using storytelling to define your brand's purpose, creating compelling concepts which drive consumer loyalty both directly and indirectly.
She also shares a fantastic example of leveraging intentional behaviours to drive social change with a case study about an organisation called "Global Citizen" - a new model for loyalty that brands can connect with if they are focused on creating social or environmental change.
Show Notes:
Hèlene Brand - LinkedIn profile
Email: [email protected]
Resources
By Paula Thomas4.6
1616 ratings
Helène Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programme in South Africa called "My School My Village My Planet". In this episode, she talks through the advantages and challenges of using a community-based loyalty programme and the incredible results that can be achieved when it's done well.
Helène now works as a freelance marketing consultant and she's passionate about using storytelling to define your brand's purpose, creating compelling concepts which drive consumer loyalty both directly and indirectly.
She also shares a fantastic example of leveraging intentional behaviours to drive social change with a case study about an organisation called "Global Citizen" - a new model for loyalty that brands can connect with if they are focused on creating social or environmental change.
Show Notes:
Hèlene Brand - LinkedIn profile
Email: [email protected]
Resources

112,734 Listeners

56,473 Listeners

3,992 Listeners

8,893 Listeners

382 Listeners

27,682 Listeners

349 Listeners

631 Listeners

334 Listeners

5,526 Listeners

618 Listeners

967 Listeners

1,178 Listeners

76 Listeners

407 Listeners