Sales and revenue executives often feel overwhelmed and uncertain about driving revenue to meet their goals, facing fluctuating success. Aaron Ross, author of From Impossible to Inevitable: How Hypergrowth Companies Create Predictable Revenue, outlines seven ingredients for creating hypergrowth. 

First, companies should identify a niche, finding the perfect balance between market problems, ideal customers, and effective communication. Second, they must create a predictable pipeline for generating leads and opportunities. Third, sales should be scalable, with the sales team designed for easy growth. Fourth, companies should focus on fewer, bigger, and better deals. Fifth, it's important to accept that achieving goals takes longer than desired, so patience is key. Sixth, embracing employee ownership encourages a more invested workforce. Lastly, defining destiny empowers individuals within a company, leading to a more united vision for growth.

0:00 The revenue struggle (That time my business tanked)

0:50 The 7 keys to hypergrowth

1:25 1. Nail a niche

2:04 2. Create predictable pipeline

2:41 3. Make sales scalable

3:20 4. Double your deal size

3:45 5. Do the time

4:27 6. Embrace employee ownership

4:56 7. Define your destiny

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About Aaron Ross:

Aaron Ross is an executive sales advisor, board member/NED, and keynote speaker. He’s the co-author of From Impossible To Inevitable (with Jason Lemkin) and Predictable Revenue. Ross is married with 10 children (half through adoption) and lives in Edinburgh, UK. He can be found at www.FromImpossible.com.

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