There are many benefits and advantages to interviewing celebrities on your podcast. Even if your show isn’t generally interview based, having some interviews with celebrities or well-known names in your niche can have a profound effect on your podcast downloads, notoriety and ultimately, it’s success.

In this solo episode with Kane, he talks about the benefits of interviewing others and the 7 steps you can take to get celebrity guests onto your podcast.

KEY TAKEAWAYS

• Voice notes are a great way to approach people to interview. It gives a personal touch as well as giving them an insight into you and your voice. You will have a much higher conversion rate when you use voice notes to ask to interview people rather than other methods such as email or a standard social media DM.
• When reaching out to people, show that you have done your research and tell them why it is you want to interview them. Make them aware that them coming on your show is also a benefit to them, outlining what they will get out of being interviewed on your show.
• Be patient. Often you will be told no, but this doesn’t mean it’s a no forever, it’s just a no for now. It can be helpful to have a spreadsheet to track who you have reached out to and when so you can reach out to them again.
• Ask your guests if they know anyone you should interview next. This is powerful as firstly they will only give you contacts for people at their same level or above them and secondly an introduction from a mutual contact is a strong way to start any relationship.
• Once you start getting guests, you can step ladder your way up the food chain. This is how you eventually get your big celebrity guests. 
• Who do you know? You would be surprised who you have connections with, the 5 degrees of separation means you are never far away from a celebrity guest who will want to be interviewed on your podcast.
• Find out who oversees a person’s schedule, if they have a PA for example, find their details and contact them.
• Think about alternative methods. Letter writing is an unusual way to contact people now, there is little to no competition and it can be a strong way to make an impact and turn what would be a no into a definite yes.

BEST MOMENTS

“A no isn’t a no, it’s a no for now”

“Stepladder through the food chain”

“Be persistent and really stick with it because there’s always a reason someone wants to promote themselves one way or another”

 

VALUABLE RESOURCES

Free Podcast Workshop

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

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Email: [email protected]