Novel Marketing

7 Website Visitors Every Author Needs to Thrill


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Curious Cathy
She has a lot of questions. She is coming to your website for answers.
How to thrill:

Blog Posts Answering her (Reader) Questions
Contact Form
Add Kindle Instant Preview of your book

Book Buying Betty
She Wants to buy your book and browse your backlist.
How to thrill:

Make book covers clickable
Buy buttons to all the book stores
Provide bonus content for the books she has already read

DVD Special features


Add MyBookTable
Sign up to be the first to know about new books.

FANtasia
She likes YOU. For her, you are a celebrity.
How to thrill:

Keep the mystery. Give a little, not a lot.
Put links to your social media profiles
Post interesting things on social media.
Respond to her when she pings you on social media

Impatient Irene
She wants to read your next book NOW and if she can’t read it she wants to know when it will come out.
How to thrill:

Have an email subscription form
Progress bar showing your current progress.
Add the My Book Progress plugin.

Reading Club Rhonda
She organizes a book club. She is thinking about picking your book for her club.
How to thrill:

Have printable discussions questions
Video Lessons
Offer Bulk Book Ordering
Offer to join the club for a visit

Event Coordinator Connie
She is thinking about booking you for her an upcoming event.
How to thrill:

List talks that you are ready to give.
List previous places you have spoken
Provide audio and sample of your speaking
Provide a Speaking Introduction length bio
Provide High Resolution headshot
Add MySpeakingPage

Journalist Jessica
She is working on an article and wants to mention your book. She is considering bringing you on her radio show.
How to thrill:

High Resolution Headshot
High Resolution Book Cover
Long Bio
Links to previous media mentions
Thinking about creating a media contact page plugin.

Tom the Troll
He hates you and wants to cause.
How to thrill:

DONT!!!!
Don’t feed the trolls.
Remove comments
Seth Godin, CopyBlogger, Michael Hyatt don’t have comments.

 
Recommended Plugins:

* My Book Table
* My Book Progress
* My Speaking Events

 
 
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Novel MarketingBy Thomas Umstattd Jr.

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