7. If shoppers can't find your product, they can't buy it—and they'll switch brands without hesitation. Merchandising isn't busy work. It's your frontline growth engine.

In this episode, I sit down with Mat Brogie, COO of Repsly, to break down what separates average merchandisers from true brand evangelists. We unpack why enthusiasm, articulation, integrity, and attention to detail matter more than ever—and how secondary placements, handwritten price signs, and data-backed store visits can dramatically increase velocity.

We dive deep into measurable ROI: A/B testing covered vs. uncovered stores, tracking lift after rep visits, and connecting field activity to real-time sales performance. We also explore why retailers cannot be experts in every product they sell—and why brands that actively support the shelf win long-term loyalty.

If you want to maximize retail presence, secure secondary placements, and turn field teams into a competitive advantage, this episode is essential.

Get instant access on the show webpage: RetailSolved.com/session7