Marnie Stockman's journey from high school math teacher to CEO of Lifecycle Insights is a testament to her adaptability and problem-solving skills. She explains how her experience in education led her to customer success in the ed-tech world, eventually culminating in the creation of Lifecycle Insights, a company focused on improving quarterly business reviews (QBRs) for MSPs. 

The conversation shifts to the importance of customer success in the MSP industry. Marnie emphasizes the need for MSPs to move beyond technical jargon and focus on strategic, business-oriented discussions with clients. She highlights the evolution of QBRs and how they should be integrated into the sales process to demonstrate value and align with clients' business objectives. 

The latter part of the interview focuses on leadership, core values, and Marnie's current projects. She discusses her book "Lead It Like Lasso" and her podcast "The Lens of Leadership," which draws leadership lessons from the TV show Ted Lasso. Marnie provides insights on identifying and implementing core values in business, offering practical tips for MSPs to align their personal and company values.

=== Links

• Lead it Like Lasso Website: https://www.leaditlikelasso.com/
• Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3Mdkseh

=== Sponsors

• This episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.
• The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.
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