Family Photographer Marketing Podcast

71: 8 Brand Voice Examples


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Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!

Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.

1. Warm & Nostalgic Storyteller

2. Playful Best Friend

3. Adventure-Loving Guide

4. Calm & Minimalist

5. Elevated Fine-Art Editor

6. Heart-Centered Empath

7. Educational Mentor

8. Eco-Conscious Naturalist


• Common marketing barriers include general overwhelm, time management issues, and visual content creation
• Brand voice can be different from your in-person voice while still being authentic
• Eight different brand voice examples include: warm storyteller, playful best friend, adventure guide, calm minimalist, elevated fine art, heart-centered empath, educational mentor, and eco-conscious naturalist
• A strong brand voice helps potential clients build trust with you more quickly
• Photography can be a vessel of joy even in challenging times
• Marketing should focus on showcasing what you love rather than chasing algorithms

The Summer Goal Planning Workshop is available in the membership for just $35/month - sign up now to lock in this rate as it may increase soon.


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Family Photographer Marketing PodcastBy Fiona Margo

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