Why do some candidates succeed in interviews while others fail, even with the same experience?

In this episode of all about business, James speaks with Will Moore, Senior Area Manager at Reed Specialist Recruitment, about how to effectively prepare for a job interview.

With more than a decade of experience in recruitment, Will shares practical advice on how candidates can approach interviews with confidence and structure. He explains the four key steps to interview preparation, from researching the company and reviewing the job description, to understanding the people you’ll be meeting, and preparing examples from your own experience.

The conversation also explores how candidates can structure answers clearly and communicate their achievements with confidence. Will highlights why using facts and measurable results is far more effective than exaggeration, and how practising answers out loud can dramatically improve performance on the day.

They also discuss some of the most common mistakes candidates make; asking vague questions that reveal a lack of research, failing to prepare real examples of past work, and overlooking the importance of preparation for virtual interviews, where technology, environment, and presentation still matter.

Whether you're preparing for your first interview, or your next career move, this episode offers practical insights to help you present yourself clearly, confidently, and authentically.

Timestamps

01:12 Four step interview prep

06:26 Nailing tell me about you

08:59 STAR method

14:41 Handling weaknesses questions

19:16 Practice and common mistakes

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