The B2B Playbook

#72: Be Better - The 3 Tiers of Reporting Every Demand Marketer Needs


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A very common question we get: how do we show the value of marketing.

It comes up all the time in house.

For those of you who have dabbled with agency life, you’ll know this is one that’s not far from conversations with clients either.

Well let’s talk about how to do it effectively for B2B businesses, so as not to hamper growth!


Check out how the 3 tiered approach works and help you with exactly that.


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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