Sign up to save your podcasts
Or
Share #72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
Lorena Morales, Global Director of Revenue Operations at JLL, joins the podcast to discuss what it takes to build and scale RevOps at one of the world’s largest real estate companies. With over 100,000 employees across 80+ markets, JLL operates at a scale that challenges traditional RevOps playbooks.
Lorena shares her experience structuring a RevOps team from scratch, tackling revenue leakage, and driving operational change in a complex, non-SaaS environment.
We cover:
How RevOps operates in a 100,000-person company
Why she started in marketing ops instead of sales ops
The challenges of aligning revenue data across multiple business units
How to identify and fix revenue leakage in a large organization
The skills needed to thrive in RevOps at an enterprise company
The role of technology in RevOps – and why the biggest challenge isn’t tools
Lorena Morales on LinkedIn: https://www.linkedin.com/in/moraleslorena/
Free RevOps resources: https://www.getweflow.com/revops
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer
Chapters:
(00:00:00) Introduction
(00:02:06) How Lorena Ended Up in RevOps at JLL
(00:06:45) Structuring RevOps in a 100,000-Person Company
(00:12:10) Identifying and Fixing Revenue Leakage
(00:18:36) The Challenges of Aligning Data Across Multiple Business Units
(00:24:50) The Reality of Enterprise RevOps – Politics, Process, and Change
(00:30:15) The Role of Technology – and Why It’s Not the Biggest Challenge
(00:37:02) The Skills You Need to Succeed in Enterprise RevOps
(00:41:05) Final Thoughts and Book Recommendations
View all episodes
By WeflowLorena Morales, Global Director of Revenue Operations at JLL, joins the podcast to discuss what it takes to build and scale RevOps at one of the world’s largest real estate companies. With over 100,000 employees across 80+ markets, JLL operates at a scale that challenges traditional RevOps playbooks.
Lorena shares her experience structuring a RevOps team from scratch, tackling revenue leakage, and driving operational change in a complex, non-SaaS environment.
We cover:
How RevOps operates in a 100,000-person company
Why she started in marketing ops instead of sales ops
The challenges of aligning revenue data across multiple business units
How to identify and fix revenue leakage in a large organization
The skills needed to thrive in RevOps at an enterprise company
The role of technology in RevOps – and why the biggest challenge isn’t tools
Lorena Morales on LinkedIn: https://www.linkedin.com/in/moraleslorena/
Free RevOps resources: https://www.getweflow.com/revops
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer
Chapters:
(00:00:00) Introduction
(00:02:06) How Lorena Ended Up in RevOps at JLL
(00:06:45) Structuring RevOps in a 100,000-Person Company
(00:12:10) Identifying and Fixing Revenue Leakage
(00:18:36) The Challenges of Aligning Data Across Multiple Business Units
(00:24:50) The Reality of Enterprise RevOps – Politics, Process, and Change
(00:30:15) The Role of Technology – and Why It’s Not the Biggest Challenge
(00:37:02) The Skills You Need to Succeed in Enterprise RevOps
(00:41:05) Final Thoughts and Book Recommendations
More shows like RevOps Lab
View all
Freakonomics Radio
32,193 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
513 Listeners
The Knowledge Project with Shane Parrish
2,662 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
173 Listeners
Up First from NPR
56,099 Listeners
The Game with Alex Hormozi
4,271 Listeners
The Diary Of A CEO with Steven Bartlett
6,407 Listeners
Modern Wisdom
3,643 Listeners
Maxwell Leadership Podcast
2,455 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
8,649 Listeners
Revenue Builders
148 Listeners
The Revenue Formula
8 Listeners
The RevOps Review
2 Listeners
RevOps FM
1 Listeners