Sign up to save your podcasts
Or
Share #72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#72 Enterprise RevOps Playbook: Fixing Revenue Leaks at Scale - with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
Lorena Morales, Global Director of Revenue Operations at JLL, joins the podcast to discuss what it takes to build and scale RevOps at one of the world’s largest real estate companies. With over 100,000 employees across 80+ markets, JLL operates at a scale that challenges traditional RevOps playbooks.
Lorena shares her experience structuring a RevOps team from scratch, tackling revenue leakage, and driving operational change in a complex, non-SaaS environment.
We cover:
How RevOps operates in a 100,000-person company
Why she started in marketing ops instead of sales ops
The challenges of aligning revenue data across multiple business units
How to identify and fix revenue leakage in a large organization
The skills needed to thrive in RevOps at an enterprise company
The role of technology in RevOps – and why the biggest challenge isn’t tools
Lorena Morales on LinkedIn: https://www.linkedin.com/in/moraleslorena/
Free RevOps resources: https://www.getweflow.com/revops
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer
Chapters:
(00:00:00) Introduction
(00:02:06) How Lorena Ended Up in RevOps at JLL
(00:06:45) Structuring RevOps in a 100,000-Person Company
(00:12:10) Identifying and Fixing Revenue Leakage
(00:18:36) The Challenges of Aligning Data Across Multiple Business Units
(00:24:50) The Reality of Enterprise RevOps – Politics, Process, and Change
(00:30:15) The Role of Technology – and Why It’s Not the Biggest Challenge
(00:37:02) The Skills You Need to Succeed in Enterprise RevOps
(00:41:05) Final Thoughts and Book Recommendations
View all episodes
By WeflowLorena Morales, Global Director of Revenue Operations at JLL, joins the podcast to discuss what it takes to build and scale RevOps at one of the world’s largest real estate companies. With over 100,000 employees across 80+ markets, JLL operates at a scale that challenges traditional RevOps playbooks.
Lorena shares her experience structuring a RevOps team from scratch, tackling revenue leakage, and driving operational change in a complex, non-SaaS environment.
We cover:
How RevOps operates in a 100,000-person company
Why she started in marketing ops instead of sales ops
The challenges of aligning revenue data across multiple business units
How to identify and fix revenue leakage in a large organization
The skills needed to thrive in RevOps at an enterprise company
The role of technology in RevOps – and why the biggest challenge isn’t tools
Lorena Morales on LinkedIn: https://www.linkedin.com/in/moraleslorena/
Free RevOps resources: https://www.getweflow.com/revops
Janis on LinkedIn: https://www.linkedin.com/in/janiszech
Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer
Chapters:
(00:00:00) Introduction
(00:02:06) How Lorena Ended Up in RevOps at JLL
(00:06:45) Structuring RevOps in a 100,000-Person Company
(00:12:10) Identifying and Fixing Revenue Leakage
(00:18:36) The Challenges of Aligning Data Across Multiple Business Units
(00:24:50) The Reality of Enterprise RevOps – Politics, Process, and Change
(00:30:15) The Role of Technology – and Why It’s Not the Biggest Challenge
(00:37:02) The Skills You Need to Succeed in Enterprise RevOps
(00:41:05) Final Thoughts and Book Recommendations
More shows like RevOps Lab
View all
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
529 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
172 Listeners
Acquired
4,281 Listeners
Pivot
9,499 Listeners
The Editors
4,862 Listeners
Speak Up: Develop Your Executive Presence & Leadership Communication Style
86 Listeners
FT News Briefing
677 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,793 Listeners
The Artificial Intelligence Show
186 Listeners
The Dave Gerhardt Show
44 Listeners
Revenue Builders
155 Listeners
The RevOps Review
4 Listeners
Prof G Markets
1,329 Listeners
RevOpsAF The Podcast
1 Listeners