The Business of Dance

72 - Juliana Spicoluk: Boho Beautiful - Evolution from Dance to Global Wellness Influencer


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Episode Summary:

Juliana Spicoluk, a former dancer turned global wellness influencer. Juliana's journey from rhythmic gymnastics in Ukraine to the entertainment world and eventually to creating the Boho Beautiful brand is a testament to resilience, passion, and reinvention.

Juliana shares her personal story, from her beginnings in gymnastics and dance to her breakthrough with Boho Beautiful, which now boasts millions of subscribers and views. Her transition from the entertainment industry to health and wellness—focusing on yoga, Pilates, and mindfulness—was a natural evolution. Her ability to pivot from one career to another without losing her passion for movement is an inspiration to anyone in the arts.

If you're a dancer, wellness enthusiast, or someone seeking to build a meaningful career in the creative industry, this episode is packed with wisdom and motivation. 


Show Notes:


  • (0:00) Introduction to Juliana Spicoluk, founder of Boho Beautiful

  • (2:00) Juliana’s transition from rhythmic gymnastics to dance

  • (6:00) Moving from entertainment to wellness with yoga and Pilates

  • (10:00) Creating Boho Beautiful and building a global brand

  • (12:30) Importance of cross-training for dancers

  • (15:00) How dance influences Juliana’s wellness work

  • (18:00) Managing multiple passions and avoiding burnout

  • (21:00) Building an authentic personal brand on social media

  • (24:00) Growth of Boho Beautiful on YouTube

  • (28:00) Overcoming challenges in the entertainment industry

  • (32:00) Tips for dancers on staying consistent and focused

  • (35:00) Using yoga and Pilates to improve dance performance

  • (38:00) Juliana’s focus on healing and trauma recovery

  • (42:00) Final thoughts on passion, authenticity, and career evolution


Biography:

Juliana's journey began in Siberia, Russia, and she grew up in a small village in Eastern Ukraine until she was 10. At that age, she, along with her parents and brother, moved to Vancouver, Canada.

Her passion for Rhythmic Gymnastics ignited at the age of 7, shaping her early years into a full-time sports career. Juliana achieved remarkable milestones, becoming a two-time Canadian National Champion, earning silver and bronze medals at the Junior Pan American Games, and representing Canada in global competitions and World Championships. She even trained with the Canadian Olympic Development Team in preparation for the 2008 Beijing Olympics. Unfortunately, a back injury dashed her Olympic dreams, leading her to retire from athletics to focus on her health.

Post-retirement, Juliana discovered a new passion for dance, quickly becoming a competitive dancer and performing professionally with renowned artists like Beyoncé, Michael Buble, and on projects like "Sucker Punch" with Vanessa Hudgens. Additionally, she was part of the Girl Group "VNTY," signed to Universal Music Canada.

Juliana has pursued various certifications in personal training, Pilates, and Yoga, including a 500-hour YTT from schools in Costa Rica and India. She continues to travel the world, learning from different opportunities, friends, and healers.

Juliana's most profound role is that of a mother to her son, Xavian Lionheart Spicoluk, who has become her greatest teacher and spiritual guide. Today, she is known for her content centered around yoga, fitness, guided meditations, vegan food, self-awareness, and conscious living through her company, Boho Beautiful.

Juliana, along with her husband and partner, Mark Spicoluk, has grown Boho Beautiful into a thriving community with over 2.8 million YouTube subscribers, 425,000+ Instagram followers, and a substantial following for their books and online programs. 

Their Boho Beautiful YouTube channel garners approximately 6-7 million monthly views, with a lifetime total of 435 million views since its inception.


Connect on Social Media:

https://www.instagram.com/juliana.spicoluk

https://www.facebook.com/julianaspicoluk.bohobeautiful

https://www.youtube.com/live/nsOiSMk611w

Website

www.julianaspicoluk.com

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The Business of DanceBy MENINA FORTUNATO

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