The essence of Verbal Judo is best defined as a gentle yet powerful way of persuasion that helps us to avoid, resolve and manage resistance by using presence and words. Jerry B. Jenkins, has 21 New York Times best selling books and is the writer of Verbal Judo. He joins the Crown Refs Podcast to discuss how this communication system best applies to the craft of officiating. Time stamps. :35 what is verbal judo?

2:00 George j. Thompson

4:15 how to take crap with grace

5:37 what not to say

8:00 how to show empathy

9:00 absorbing criticism

9:30 criticism is an opportunity

11:08 generating and automatic response

12:31 ego

16:58 the best way to interupt

18:09 controlling the situation