By 2025, it's estimated that the volume of data or information created, captured, copied and consumed worldwide will reach 181 zettabytes. That’s the equivalent of 4.98 quintillion movies, or 78 times the length of the Milky Way.

Now you may be thinking: firstly, that’s a heck of a lot of data - and you’d be right; but secondly, you may also be wondering why this matters for a communications podcast or to a comms professional?

Well, that would be because as communications professionals, data surrounds us everywhere we look, and it is a critical tool to make sure our work is the most effective it can be. And that is what today's episode is all about. 

In fact, we’re so sure of this implication to our work, that we enlisted the help of self-confessed (and proven) data extraordinaire, Roelant Vos from Agnostic Data Labs, to talk us through what data is, where to find it and how we can be using it as comms professionals. He also shared some of the challenges with using data that we need to be on the lookout for, alongside the tools that we can leverage to make it even easier for us to get ahead of the game… including AI!

So don't get left behind and sit back, relax and enjoy this chat with the wonderful Roelant Vos.

Links mentioned in this episode:

• Roelant's LinkedIn 
• Roelant's Website
• Michelle Bowden: How to persuade book
• Workshops and training
• Change Isn't Hard! Mel's book
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