Uncle Marv kicks off the show by introducing Tim Coach and his new position at Cynomi. Tim explains the company's name, inspired by the manta ray from Finding Nemo, symbolizing protection and guidance in cybersecurity. 

The conversation dives into Cynomi's VCISO platform, which simplifies security assessments and compliance roadmaps for MSPs. Tim highlights how the software streamlines processes that traditionally took days or weeks, making it easier for MSPs to offer VCISO services and improve their clients' security posture. 

They discuss the platform's key features, including customizable frameworks, AI-assisted reporting, and integration capabilities with other security tools. Tim emphasizes the importance of MSPs focusing on business outcomes rather than just selling technology stacks. 

The duo explores pricing strategies for MSPs, with Tim sharing insights on how to approach different client types, including non-profits and regulated industries. 

They also touch on the evolving landscape of MSSPs and the potential for industry certifications. The episode concludes with a lighthearted segment on Florida Man stories and an upcoming HBO documentary series inspired by the infamous meme.

Websites mentioned: 

• Cynomi: https://www.cynomi.com
• It's Florida, Man!: https://tinyurl.com/bdewvbpf

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
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