This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

3Plus was recognised as " Ireland's Best Loyalty Ireland" so this episode is a summary of my interview with Siobhan Lynch who manages it.

Listen to learn how this innovative partnership proposition is used to retain customers of the 3 mobile phone network and how the programme has evolved to become a profitable media business.

Show Notes:

1) Let's Talk Loyalty - Interview with Siobhán Lynch - 3Plus

2) Award-winning loyalty in Ireland - on Apple Podcasts

3) Let's Talk a LITTLE Loyalty - Summary of my Interview with Siobhan Lynch of 3Plus on YouTube