Family Photographer Marketing Podcast

74: 16 Marketing Mindset Shifts for Photographers


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Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.

• Marketing is sharing solutions, not being "icky" or bothering people
• Your unique perspective is what makes you stand out in a seemingly saturated market
• Marketing is a learnable skill based on data, not your personality
• Quality content builds connection, not just noise
• Building trust takes time and consistent effort
• Not every client is the right fit, and that's perfectly okay
• Your consistent voice and boundaries are your superpower
• Visibility creates vulnerability but leads to deeper client relationships
• You're building at the right pace for your specific goals
• Comparing yourself to others will never produce accurate data for your business

Join our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.


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Family Photographer Marketing PodcastBy Fiona Margo

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