What is Product Marketing and why is it important for a small business? Chris Deardorff is a product marketing expert and founder of Market Compass, helping small businesses grow through optimizing their product marketing. Are you giving your customers a compelling reason to buy? Chris explains how it works and where to get started. His company also helps small business owner with marketing strategy and planning, positioning and messaging, and go-to-market execution.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com