In this episode, Susan Duinhoven shares her remarkable career path from a PhD in physical chemistry to consultancy, entrepreneurship and now heading the Finnish front running learning and media company Sanoma. We discuss change leadership, change resistance, and lessons learned from steering a company in crisis. Susan also talks about the importance of argumentation skills and how to never take rules as an absolute. In her view, always challenge! Susan was recently awarded Transformation Leader 2020 by BCG.