75. Discover how a disruptive start-up revived a dying category through innovation and understanding customer needs. Kodiak Cakes, a whole grain pancake mix brand, experienced significant growth after introducing a protein-infused mix in 2014. The brand's success highlights the potential for innovation in stagnant categories and the value consumers place on healthier, higher-quality products.

Today's Free Downloadable Guide: 8 Strategies To Maximize Your Trade Marketing ROI. Tired of wasting money? Most promotional spending is ineffective and wasted. Effective promotions expand your runway, make your brand more attractive to investors, grow sustainable sales & maximize your promotional ROI. Trade marketing typically represents about 25% of your gross sales and yet 70% of it is often wasted or ineffective. Learn simple strategies to fix this and put more cash in your pocket to grow and scale your brand.Get instant access on the show webpage: RetailSolved.com/session75