What is sales enablement? According to Forrester, sales enablement is "a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the return of investment of the selling system.”

Yikes! I almost fell asleep reading that.

Let’s see what Gartner has to say about sales enablement: "The activities, systems, processes and information that support and promote knowledge-based sales interactions with client and prospects."

Better, but I still don't think it quite hits what sales enablement is.

Here's my definition of sales enablement: Sales enablement is anything that enables a seller with the information, acumen, skills and tools to have more knowledge-based #sales interactions that are valuable to their buyers.

Why? Well, I'm not going to make it that easy...

You're going to have to listen to the first episode of my brand new show, Sales Enablement with Andy Paul. Our first guest is sales enablement expert, my friend and founder/CEO of ringDNA (the only all-in-one sales enablement platform). Today he join me to dive into all things sales enablement and explore why it's required for peak sales performance!