One of the most underrated battles currently emerging in the tech world is the fight over who will control your in-car experience.

Apple and Google have already made serious headway into controlling car entertainment systems, but now they want more. Now, some car companies are openly wondering whether they should ditch the big dogs altogether and go the Tesla route of owning the whole experience.

For James, proud owner of a 2012 Hyundai Getz with zero screens, this is barely relevant. But for Raph, an even prouder owner of a 2022 Skoda Kodiaq… it’s personal.

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