RevOps Lab

#76 ReUpload: How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO


Listen Later

This is a reupload of the episode – perfect for anyone who missed it or wants to listen again.

Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. Drawing from his extensive experience as a CFO in SaaS companies, Ben dives deep into the importance of understanding key SaaS metrics and the relationship between RevOps and financial planning.

We cover:

- Understanding the key SaaS financial metrics: bookings, revenue, and MRR

- The role of RevOps in forecasting and planning

- The relationship between bookings and revenue recognition

- Best practices for revenue forecasting and pipeline management

- How to align RevOps with finance for better business outcomes

Ben Murray on LinkedIn: https://www.linkedin.com/in/benrmurray/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/janiszech Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Weflow: https://www.getweflow.com

Chapters:

(00:00:00) Introduction

(00:01:17) Ben’s Background and the Start of The SaaS CFO

(00:03:59) Key SaaS Metrics: Bookings, Revenue, and MRR

(00:07:31) Revenue Recognition and SaaS Finance

(00:14:39) Forecasting and the Role of RevOps

(00:19:06) How Finance and RevOps Collaborate

(00:24:00) SaaS P&L Structure and COGS

(00:28:56) Best Practices for Sales and Marketing Expenses

(00:35:30) Final Thoughts and Advice

...more
View all episodesView all episodes
Download on the App Store

RevOps LabBy Weflow


More shows like RevOps Lab

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

223,364 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

509 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

172 Listeners

Up First from NPR by NPR

Up First from NPR

56,009 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,965 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,689 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

8,774 Listeners

30 Minutes to President's Club | No-Nonsense Sales by Armand Farrokh & Nick Cegelski

30 Minutes to President's Club | No-Nonsense Sales

387 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,423 Listeners

Revenue Builders by Force Management

Revenue Builders

148 Listeners

In Good Company with Nicolai Tangen by Norges Bank Investment Management

In Good Company with Nicolai Tangen

177 Listeners

The Revenue Formula by Toni Hohlbein & Raul Porojan

The Revenue Formula

8 Listeners

The RevOps Review by Cognism

The RevOps Review

3 Listeners

What Now? with Trevor Noah by Spotify Studios

What Now? with Trevor Noah

3,858 Listeners

RevOpsAF The Podcast by Matt Volm

RevOpsAF The Podcast

0 Listeners