Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner. Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era. We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS. That’s right. Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve? And how do you start the conversations to identify them.Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit <a href="https://www.ringdna.com/andy">ringdna.com/andy</a> for exclusive sales content._Formerly the Accelerate! Your Sales podcast with Andy Paul

Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner. Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era. We’ll dig into why your messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS. That’s right. Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve? And how do you start the conversations to identify them. Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit ringdna.com/andy for exclusive sales content. _ Formerly the Accelerate! Your Sales podcast with Andy Paul

Dan Gottlieb is a Senior Analyst for TOPO, a sales and marketing advisory firm that is now part of Gartner. Today, he shares TOPO’s recommendations for how you should adjust your sales messaging for the COVID-19 era. We’ll dig into why your&nbsp;messaging during this time requires NUANCE, EMPATHY, VALUE, AND OFFERS. That’s right. Given that the buyer is confronting a new reality, and is in changed circumstances, what is now the compelling business problem that they have to solve? And how do you start the conversations to identify them.Powered by ringDNA: the revenue acceleration platform that helps businesses scale growth through AI. Visit <a href="https://www.ringdna.com/andy" rel="noopener noreferrer">ringdna.com/andy</a> for exclusive sales content._Formerly the Accelerate! Your Sales podcast with Andy Paul

763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

Business

Careers

Management

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts&nbsp;for more.

Share 763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

Sign up to save your podcasts

763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

763: TOPO's Senior Sales Analyst on How You Should Adjust Your Sales Messaging During COVID-19, with Dan Gottlieb

More shows like Sales Strategy & Enablement by Revenue.io

The Sales Evangelist

The Salesman.com Podcast

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

The Diary Of A CEO with Steven Bartlett

Career Contessa

The Fearless Agent Podcast

Stuff About Sales