If you have over a $100,000 CLV on a customer and you don’t get on plane to get in front of them, somebody like me will and they're going to win that business. Or as my guest today so perfectly put it, "If you're charging somebody 50 grand you better have taken them out for a steak dinner."Steve Benson is the Founder and CEO of <a href="https://www.badgermapping.com/">Badger Maps</a>, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In today's episode, Steve stops by to to talk about what fields sales teams and individual field sellers need to do, and are doing, to adapt to a radically changed sales environment.

If you have over a $100,000 CLV on a customer and you don’t get on plane to get in front of them, somebody like me will and they're going to win that business. Or as my guest today so perfectly put it, "If you're charging somebody 50 grand you better have taken them out for a steak dinner." Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In today's episode, Steve stops by to to talk about what fields sales teams and individual field sellers need to do, and are doing, to adapt to a radically changed sales environment.

If you have over a $100,000 CLV on a customer and you don’t get on plane to get in front of them, somebody like me will and they're going to win that business. Or as my guest today so perfectly put it, "If you're charging somebody 50 grand you better have taken them out for a steak dinner."Steve Benson is the Founder and CEO of <a href="https://www.badgermapping.com/" rel="noopener noreferrer">Badger Maps</a>, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In today's episode, Steve stops by to to talk about what fields sales teams and individual field sellers need to do, and are doing, to adapt to a radically changed sales environment.

764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

Business

Careers

Management

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts&nbsp;for more.

Share 764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

Sign up to save your podcasts

764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

764: If You’re Charging Somebody 50 Grand You Better Have Taken Them Out for a Steak Dinner, with Steve Benson

More shows like Sales Strategy & Enablement by Revenue.io

The Sales Evangelist

The Salesman.com Podcast

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

The Diary Of A CEO with Steven Bartlett

Career Contessa

The Fearless Agent Podcast

Stuff About Sales