CFO THOUGHT LEADER

779: The Graduate | Casey Woo, CFO, Landing


Listen Later

Back in 2017, Casey Woo decided it was time to graduate from early-stage companies.

“What I like to tell people is that as an operator you will be characterized and judged by the age of your businesses,” remarks Woo, who from 2011 to 2017 had served in a succession of finance leadership roles at a number of early-stage “A-B-C series”–funded companies.

“At that point, I had three A-B-Cs under my belt, and for me, the concern was that if I took a fourth, I’d be labeled a ‘Van Wilder,’” recalls Woo, naming the Ryan Reynolds character whose seventh year of college served as the backdrop for a National Lampoon movie.

“I understood what hypergrowth and product market fit were, but I was not able to say that I had seen ‘scale,’” Woo reports, as he explains what led him to nab the position that he now credits with having opened his next CFO chapter—and enabled him to add “scale” to the list of descriptors in his professional portfolio.

The role to which Woo refers was noteworthy as much for its transformative effect on Woo’s future as it was for the company itself: WeWork.

“They needed a regional CFO, but this was a huge step up for me, as the size of my P&L on Day 1 was 10 times greater than that of any other business I had ever been a part of,” reports Woo, who from 2017 to 2019 oversaw finance and operations for the flexible workspace company’s U.S. western region and Canada.

At the same time, Woo’s timing placed him inside the headline-grabbing WeWork saga that would ultimately lead to the ouster of the firm’s founder and CEO, Adam Neumann, and withdrawal of the company’s IPO.

“We were asked by some of the biggest investors in the company to go fast, so in a weird way we were doing what we were told … and following orders,” comments Woo, whose tour of duty at WeWork gave his real estate credentials the boost needed to allow him to soon thereafter step into the CFO office at Landing, a company specializing in flexible-lease apartments.

Asked what lessons he may have gleaned from his days at WeWork, Woo observes: “After Adam left, everything changed—the culture went from ‘Go, go, go!’ and ‘We’re top of the world!’ to the reverse and layoffs.”

It sounds like Van Wilder may have finally graduated. –Jack Sweeney 

...more
View all episodesView all episodes
Download on the App Store

CFO THOUGHT LEADERBy The Future of Finance is Listening

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

117 ratings


More shows like CFO THOUGHT LEADER

View all
Accounting Best Practices with Steve Bragg by Steve Bragg

Accounting Best Practices with Steve Bragg

256 Listeners

Masters in Business by Bloomberg

Masters in Business

2,173 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

512 Listeners

PwC's accounting podcast by PwC

PwC's accounting podcast

181 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Founders by David Senra

Founders

1,803 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,294 Listeners

Workplace Champions by Brett Knowles & Jack Sweeney

Workplace Champions

30 Listeners

M&A Science by Kison Patel

M&A Science

124 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,963 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

173 Listeners

CFO Weekly by Personiv

CFO Weekly

42 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

335 Listeners

Planning Aces by Brett Knowles & Jack Sweeney

Planning Aces

1 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

81 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

142 Listeners

Moneywise by Hampton

Moneywise

646 Listeners